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SMS QR Codes: Best Practices for Boosting Conversion

Created on 1 March, 2023Marketing • 3 minutes read

Learn the best practices for using SMS QR codes in marketing

SMS QR codes, also known as text message QR codes, are a powerful marketing tool that can help businesses connect with customers in a more personalized way. These QR codes allow users to scan a code with their mobile device, which automatically opens up a pre-written text message to a designated phone number. SMS QR codes can be used in a variety of ways, such as for promotions, customer feedback, and more. However, to get the most out of SMS QR codes, there are some best practices to follow.

Keep it simple

When creating an SMS QR code, it's important to keep the message short and simple. Customers are more likely to engage with a code that has a clear and concise message. Avoid using complicated language or including too much information in the message. Instead, stick to a few key points that are easy to understand.

Offer an incentive

To encourage customers to engage with the SMS QR code, offer them an incentive. This could be a discount code, a free trial, or a special offer. By offering something of value, customers are more likely to take action and scan the code.

Include a call to action

Make sure the SMS QR code includes a clear call to action. This could be as simple as asking customers to scan the code to learn more about your business or to receive a special offer. Including a call to action encourages customers to take the next step and engage with your brand.

Test the code

Before using the SMS QR code in your marketing campaign, be sure to test it. This will ensure that the code is functioning properly and that customers are able to easily scan it. Testing the code can also help you identify any issues or areas for improvement.

Track the results

To determine the success of your SMS QR code campaign, track the results. This can be done by using a URL shortener or by setting up a unique phone number for the campaign. Tracking the results will allow you to see how many customers are engaging with the code and whether or not it's having a positive impact on your business.

In conclusion, SMS QR codes are a powerful marketing tool that can help businesses connect with customers in a more personalized way. By following these best practices, you can create an effective SMS QR code campaign that will help you achieve your marketing goals. Keep it simple, offer an incentive, include a clear call to action, test the code, and track the results to ensure a successful campaign.

Additionally, when using SMS QR codes, it is essential to ensure that the message content is concise and clear. A long and complicated message may cause the recipient to lose interest and not take action. Make sure the message is easy to understand and includes a clear call-to-action, such as "text 'YES' to receive exclusive offers" or "scan this code to join our VIP list."

Another best practice is to test your SMS QR codes before launching them. Send test messages to yourself or a small group of people to ensure that the code and message are working correctly. This step can help identify any issues and prevent them from impacting a broader audience.

When it comes to placement, consider your target audience and the context in which the code will be scanned. For example, placing an SMS QR code on a billboard may not be effective since people passing by may not have the time or inclination to stop and scan the code. On the other hand, placing a code on a restaurant table or menu could be more successful since customers may be interested in receiving deals or promotions.

In conclusion, SMS QR codes can be a powerful marketing tool if used correctly. By following best practices, such as keeping messages concise, testing before launch, and considering placement, businesses can leverage this technology to drive engagement and conversions.